Where does matcha come from? 

The invention of matcha tea powder is attributed to China and the Song Dynasty. In fact, it was not until the 12th century that this type of tea appeared in Japan. In the 16th century, it was fully integrated into Japanese culture under the impulse of the tea master Sen no Rikyû who designated it as the tea to be used during Chanoyu, the Japanese tea ceremony.

Why drink Matcha? 

Matcha is one of the healthiest drinks on the planet.  It is one of the most antioxidant foods in the world!

Can matcha help relieve stress?

Yes, it can. Matcha has insanely high amounts of a specific amino acid called L-theanine, which has strong associations with the production of alpha waves in the brain. When L-theanine is absorbed into the bloodstream, dopamine and serotonin levels tend to rise, which often produce alpha waves, which often produce feelings of well-being, general happiness, relaxation, and alertness.

Is there anything in your matcha besides matcha?

No. No sugar, additives, gluten or any other nonsense. It’s 100% extraordinary green tea leaves, ground up into a fine powder.

What are the benefits of Matcha?

Matcha tea also contains caffeine, but combined with other relaxing molecules that make it more tolerable by the body, keeps the brain awake by supporting concentration and memory.

Unlike coffee, which gives you a boost, the energizing effects of matcha last for 4 to 6 hours, making it an energizing option for afternoon breaks.

The chlorophyll in matcha "absorbs" harmful substances in your body and eliminates them. It helps to detoxify your body. 

Its richness in catechin, an antioxidant that strengthens the immune system. Matcha contains 137 times more antioxidants (catechins) than other green teas.

How much Matcha per day? 

You can consume 1-2 cups of Ióun Matcha per day.

Do I really need to refrigerate my matcha? How long can it sit out, unrefrigerated)?

Yes, you do. It will keep it fresh for much longer. It can, however, sit out, at room temp, for a week or even two. The default storage, however, should be cold 

Can I drink matcha during pregnancy

Always consult your doctor ,While many women prefer not to consume any caffeine at all during pregnancy, many can tolerate the small amounts of caffeine in matcha (25mg caffeine per gram of matcha). Many pregnant women in Asia  continue to drink all kinds of green tea during pregnancy.